More than 35 years combining vision and fashion
In 1980, Joaquim Gomicia founded Optim to make a vision come true: to turn frames into a fashion trendy accessory.
Today, that vision has already been fulfilled. At Optim we create and distribute sensational eyewear collections for some of the best fashion brands in the world. Our designs are much more than a mere accessory for vision: we aspire to thrill with each new collection. We make glasses that surprise and captivate. Glasses that convey the glamor of fashion catwalks, which evoke the nostalgia of a classic and timeless style or that point to the future with an aesthetic about to triumph. Exclusive and breakthrough glasses.
Bold glasses to look good with everything.
Glasses to see and see you better, to be who you want to be.
Glasses to fall in love
Design with international projection
Thanks to our extensive commercialisation and our deep knowledge of the markets in which we operate, Optim’s eyewear are widely present in many countries.
In addition, every year we visit the main international fairs. In this way, we can show our creations to clients and media around the world; we capture emerging fashion trends; and we explore new innovation that allow us to remain the best.
Experts in brand management
At Optim we pride ourselves on the brands we work with. Large or modest. Commercial or transgressive. Popular or exclusive. We give all of them special care, adapted to their needs.
For the companies that trust us to design their collections, we have an exceptional in-house design team that takes care of every detail to get an innovative and differentiated product, that incorporates the latest fashion trends and translates to the universe of glasses the personality and the legacy that defines each brand.
We also establish distribution agreements with brands of international fame that want to ensure their presence in our domestic market. For them we have an advanced logistics system, a wide sales network and our own marketing team specialized in branding and commercial communication for the optical sector.
In any case, for all these brands we become travel companions, fostering solid long-term relationships that guarantee your satisfaction and the success of our mutual goals.
Our brands, our cover letter
Each of our collections is a reflection of our passion for design and our obsession with quality. We want to be sure of having the ideal glasses for each person. That’s why we have a careful selection of brands, each with its own and captivating personality:
From icons of local fashion such as Agatha Ruiz de la Prada and Armand Basi and historical names of haute couture such as Gianfranco Ferré and Guy Laroche. Going through the vintage character of legendary brands such as Levi’s and Vuarnet and the sporty style of Munich, New Balance and O’Neill. Until the exceptional fusion of technology and art of Charmant and the casual optimism of Mr. Wonderful.
All different. All unique. All sensational.
Our portfolio is the proof of our success and we do not stop working to expand it.
We are a multitasking company
We are passionate about design, but we offer much more. We are experts in logistics, marketing and collection and brands and creation for third parties.
We have an advanced logistics infrastructure that allows us to receive, store and distribute goods quickly and efficiently for our customers around the world.
We also have our own marketing department, specialized in the creation of advertising and communication materials for our brands and for other companies in the optical sector.
And finally, we have the equipment and the necessary tools to create new brands and collections for third parties: from the concept and corporate identity, to the design and production of a collection or the management of a license.
An optimistic vision of eyewear
We know what it feels like when you try on new glasses and discover that they are perfect for you. When it turns out that they enhance your features, renew your look and fit your personality. Suddenly your eyes change and you feel a new person. You look better than ever and you feel the urge to go out to the street so that everyone can see you …
We know that emotion because we work to get it every day.
That’s why we invest passion and enthusiasm in everything we do. Optimism is our philosophy of life and the attitude with which we face challenges.
The sum of our experience, dedication, professionalism and attention to quality have made Optim one of the leading companies in the optical sector of the country.