FOUNDED IN 1980
Joaquín Gomicia founds Optim in 1980 with the aspiration to turn glasses into a fashion accessory. Today, Optim exports its designs to more than 70 countries around the world.
AN OPTIMIST VISION OF OPTICS
We bring the most optimistic side to the optical world. Optim was born with a great challenge: to unite vision and fashion. Even having overcome this challenge, we continue to pursue challenges in our goal of making the future of optical fashion present.
FASHION AND DESIGN MADE IN BARCELONA
Optim has an innovative design department. Work hand in hand with the creative teams of relevant firms in the fashion world developing collections of frames and sunglasses.
DESIGN
TEAM AND CREATIVITY: THE KEYS THAT HAVE TAKEN OPTIM TO BE A GLOBAL REFERENCE IN THE DESIGN OF GLASSES
Our team supervises the entire process: from materials to colours, shapes and structures. Our creativity grows with each design thanks, in good measure, to the close collaboration with the stylists and creators of each brand.
INNOVATION
This is only achieved with constant work, large doses of innovation to implement the technique day by day and with the improvement of production processes.
R&D, new materials or new generation textures… everything advances, changes and reinvents our processes to always offer the best version of a mount. The result is a unique and exclusive product with the Optim seal.
LICENSES
EXTNENSIVE KNOW HOW IN BRAND MANAGEMENT
The years and the journey designed for large fashion and luxury firms has taught us that every detail counts.
To express the essence of each brand in all our products is of the utmost importance, paramount. After all, our signatures and designs are our best introduction.
DISTRIBUTION
OPTIM DISTRIBUTES EXCLUSIVELY, FOR THE SPANISH MARKET, BRANDS OF GREAT INTERNATIONAL PRESTIGE
This would not be possible without a consolidated sales network, with years of experience and strong relationships established for years in the sector.
INTERNATIONAL PRESENCE
HEADQUARTERS
BARCELONA
Optim’s headquarters are located in Barcelona, one of the most creative cities in the world. It is in Sant Just Desvern, a residential paradise in the metropolitan area of Barcelona where all our ideas and collections are born.
LOGISTIC CENTER
LLEIDA
Our logistics plant has 4,600 square meters. Equipped with the latest technology in distribution, the logistic center of Lleida even allows services to third parties.
DELEGATION
HONG KONG
Optim’s Asian delegation is responsible for quality control of all our production. A fundamental link that also coordinates the logistics of that continent and North America.
MARKETING
THE OPTIM BRAND IS DEVELOPED THROUGH A TEAM OF COMMUNICATION SPECIALISTS AND EXPERTS IN THE OPTICAL SECTOR. ALL OF THEM FORM THE MARKETING DEPARTMENT.
Here the needs are analyzed and the strategies for each of the licenses, brands and customers are developed. Custom plans coordinated and closely linked to the brand to perfectly reproduce the essence of each firm.
KNOW HOW
THE ACCUMULATED KNOW HOW OF ALMOST 40 YEARS GUARANTEES A COMPLETE CREATIVE PROCESS AND WITH SUCCESS GUARANTEES.
Collections adapted to the needs of our customers. We make available to the firms we work for (large retail chains or distribution companies), a team of marketing, design and production professionals. All of them willing to give each collection a unique concept and identity.
TEAM & VALUES
BIG PROFESSIONALS QUALIFIED AND MOTIVATED BY A COMMON PROJECT
The renewed energies flow fruit of the new stage that opens before Optim. The generational relief has been a great revulsion for the company. New ideas, visions and synergies propel Optim forward while maintaining the solid foundation that has always characterized it.