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Agatha Ruiz de la Prada presents her new collection with a wide range of novelties that will not leave you indifferent.

MASKS

It is the great new of the season. Two masks are added to the catalog of the collection to place the Agatha world at the center of the trend. An acetate model and a metal model that share the universe but each one drinks its own style and personality.

SHAPES

For this spring-summer 2020 collection, the glasses are expanded throughout. Both front and temples. We find oval shapes, very trending, some more square and cateyes that take another step in their evolution.

PRINTS

Agatha’s inputs continue to play a leading role in this 2020 collection. A leading role that revolves around the brand’s mythical icon: the heart. For this season, the prints do not cover large surfaces of the frame but accompany it with blocks on the front, with pieces on the temples or giving a burst of color to the terminals.

COLORS

The vivid and warm hue of Agatha Ruiz de la Prada always present in each season. Very bright tones such as red and pink to which yellow and lilac are added, two colors in trend and a must for the 2020 season.

The Official College of Optical Optometrists already warned weeks ago of the importance of cleaning the glasses to avoid the spread of the coronavirus since, as they explained, “they are a very important point of infection and contagion considering that virus can survive for hours” on its surface .

If you want to extend the lifetime of your glasses in the best conditions, in addition to not taking risks of contagion and taking extreme hygienic measures, we invite you to follow these instructions.

1.Before washing the glasses, properly sanitize your hands and then moisten the entire surface with warm water (hot water can damage the glass coating).

2. Hand soap is the least abrasive product with frame materials. we suggest to place a drop of neutral liquid soap on the fingers, lather both the frame and the lenses up both sides and leave to act for one minute.

3. Rinse abundantly with warm or cold water making sure that all the soap is removed. Pay special attention to rinsing in the pad area, lens contour and flexo area.

After rinsing, dry the frame and lenses with a microfiber cloth. Our recommendation is to use the one that comes with the glasses. These types of textiles do not leave lint and do not scratch the lens glass, making them ideal for this task.

REMEMBER:

• It is recommended to carry out the disinfection process between 2 and 3 times a week.

• Avoid the use of chemical and abrasive substances. The most advisable is soap and water.

• Glasses should never be cleaned with the shirt, T-shirt, or any other garment you are wearing. It should be avoided that the possible bacteria existing in the clothes can become attached in this gesture.

• Proper hygiene of your accessories will help protect you and slow down the advance of the COVID-19.

The summer season is here and Mr.Wonderfu is waiting us with 13 sun proposals to fill every look with optimism, good vibes and the desire to live your own story. The collection is divided into 7 high quality TR90 models and 6 metal models. Enough models to always have a Mr.Wonderful eyewear for every face type.

Regulary in the Brand, the collection is divided into several aspects ranging from the most daring to the trendiest paart, without forgetting all those models of wardrobe that are ideal for day-to-day life.

The Big70 models are the most daring in the collection. It have the 1970 essence. They update the materials, increase the size and contribute a wonder style full of happiness, positivity and optimism. We find oversize models with asymmetric curves which all the weight resides on the front and the rod is reduced to a minimum both in thickness and decoration for the whole remains balanced. (Ref.MW29052101)

It is the backbone of the collection. Pure Mr. Wonderful essence in color and shape. Fresh models with a comfortable style, dominated by round shapes and pastel colors that make up the most optimistic universe on the planet.(Ref.MW29046100)

The five Trendy models are the perfect balance between the wonder spirit and the trends that fly in the influencer universe. Six proposals of casual style in which a reduction in the vertical size of the frame and the geometric shapes in the fronts predominate. The temples widen on these models and fill with color. For this season, the geometric 2019 trend applied to metal jumps to TR90. That is why we find some models with very angular fronts but with smooth edges following the Mr.Wonderful aesthetic. (Ref.MW29046100)

Mr. Wonderful does not want to miss the masquerade party this 2020. For this reason, he proposes a model with a squat shape and a futuristic air with a flat lens (base 2). A metal frame defines and range, from the inside, the edge of the lens leaving only the heel visible, welded onto the nylon. (Ref.MW29045166)

At Optim and Olsol we understand our responsibility and are fully committed to comply with the government guidelines to help stopping the spread of Covid-19, for this reason we have prepared all our teams including sales and customer service to work remotely in order to guarantee the health and safety of our employees and at the same time give you the best service under these extraordinary circumstances.

En estas circunstancias extraordinarias, desde OPTIM y OLSOL queremos ser doblemente responsables, por eso, hemos organizado a nuestros equipos para trabajar en remoto y garantizar así la seguridad de todos nuestros empleados minimizando los riesgos de contagio.

Our customer service team will be available online and over the phone to help you with any enquiries regarding products or after-sale services.

Estamos preparados para ofrecerle servicio tanto de producto como de posventa.

Si necesita realizar cualquier consulta o solicitud, nuestro servicio de atención al cliente y posventa están disponibles para ayudarle desde los teléfonos habituales.

For Optim please visit our website for more information about our new products www.optim.vision

Desde nuestra web www.optim.vision puede encontrar todas nuestras colecciones.

For Olsol please visit our website for all the news about Pertegaz, Artlife and Kodak Frames www.olsol.com

Desde www.olsol.com puede descubrir todas nuestras novedades para PERTEGAZ , ARTLIFE y KODAK frames.

After many years without looking his collections parade, Adolfo Domínguez has returned to the catwalks. They has done so using the new Optim frames collection as an accessory in many of the proposed outfits.  

It was a very special parade and not only because of its return (without parading) after 8 years of absence, but because they chose 60 non-professional models of all ages and sizes for the occasion. People who volunteered to wear the autumn-winter 2019 collection, our sunglasses and who were chosen through an open audition on social networks. Adriana Domínguez, the CEO and daughter of the Galician designer, said that with this parade, a message about “real beauty and people with their imperfect beauty” was launched. Under the artistic direction of Tiziana Domínguez, the brand seeks to demarcate from all the imposed rules and make an inclusive, timeless bet that breaks with any aesthetic barrier.

This initiative involves a return to the origins for the brand and recover its “Galician essence”, as Adriana Domínguez commented. An essence that saw its first dyes in the ‘Galicia’ collection (spring-summer 2019) and that now affects the importance of the origins offering for this autumn-winter a timeless and quality proposal very faithful to the brand.

Optim and Adolfo Domínguez share a common denominator: both have a family origin that endures over time. This and other factors make this collaboration something very special. A collaboration that strengthens ties in each new collection. The brand relies on our collections, believes in its potential and feels 100% aligned with its textile collections. And the truth is that it is not for less, since the Design department has done a great job creating a collection of 18 models (6 women, 12 men) that transmits the sobriety, harmony and elegance characteristic of the brand. You can read more about the collection in this link:

Here you can see the full video of the parade that the brand uploaded to its own YouTube channel:

Close your eyes. Listen to your inner voice. Feel how your existence proliferates. Your life multiplies. Flowing. Open your eyes. Your identity does not exist. No label can define you. You are no one anymore. You’re everything. You are no longer who you are supposed to be, you are and will be only who you want to be.

Flowing freely is accepting what life gives us. Flowing freely is letting go. Do not let a label paralyze your existence. Let things happen. Accept the flow to go where you want to be.

New collection by Adolfo Domínguez. 18 models. 12 men’s. 6 of women’s. A collection with strength. Empowered. Willing to erase the labels that limit us without giving up its purest essence. Infinite, flexible. It flows between lives creating unique universes in every gaze.

For her. Fronts are intensified with powerful angles and thicknesses that stand out over everything. Elegant modernity. Fine metals in rose gold are combined with specters of greyish bases. Chromatic diversity. For him. Square and polygonal shapes dominate. Simplicity loaded with strength. Rectilinear front tops combine with the Top Narrow concept and contrast with the inner sections that lighten its profile.

Nature flows. It makes you flow in its path. The chromatic palette in the natural elements that flow and influence our existence. Gray, brown and blue present their softer version. Pastel colors. A smooth and calm trend for women. For men, shades inspired by the vast ocean. Deep and intense blue and gray to which mustards and garnets are added. A rich color contrast that, in addition to structures and materials, creates an infinite universe of existences and paths through which to flow.

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What you used to consider as your unique and authentic life, is really and solely, a fiction among many others. Flow. Live the fiction you want to be.

The path to a fulfilling life involves plenty of intense looks, curious gazes that search for those hidden bits of joy. Yet Buddha said, that the path to happiness does not exist, because happiness is the journey itself. The wisest of the Buddhist firmly believed this even though in his times, spectacles had not yet been invented to see life much more clearly.

The 17 new models of Mr. Wonderful’s collection have been brought to life to make it easier and more fun to any of those whose eyes relentlessly search for their own happiness. To each, their own definition of happy: this concept is unique, personal and non-transferrable, which means everyone has a few elements in their lives which they base their happiness and fulfilment on. This fall, the pieces proposed are in a widely varied chromatic palette, with intense, optimistic colours and soft shapes that flow beautifully to allow every moment to be lived intensely.

Happiness grows slow but steady at the rhythm of a simple life and, for this to happen, we require glasses that allow us to see the good side of things and frames that project the best version of ourselves.
This way, we welcome happiness with open arms.

SHAPES

When it comes to Mr. Wonderful’s frames, comfort and every-day use are above all else. For that reason, on a structural level, the collection proposes rectangular and round shapes but always in their softest forms. A touch of some more polygonal lines can be found in some pieces and cat-eye shapes are the most daring of them all.

COLOURS

The pastel tones of Mr. Wonderful create a visual cohesion all throughout the collection and are incorporated, this new season, with a new intensity to them.

Pinks, blues and greens gain presence while also incorporating trendier, less used tones like the very popular burgundy shade.

THREE STYLES

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WONDER

The branch that includes 9 models and targets mass market, the majority of the public. Modern yet somewhat conventional shapes in which the colour is the main attraction and the feature that fives each frame Mr. Wonderful’s very own personality.

STREET

The current trend in its most Wonderful side. 6 models in which acetate and metal are (mostly) mixed to create a playful combination of shapes and materials, following the brand’s style. In the Street pieces, round frames are most usual, and some polygons make their appearance on the top parts to break the monotony of a circular rim. Double bridges persist and flat metal in two shades gives some models a tonal contrast which imitates a lamination.

TRENDY

After three seasons, Mr. Wonderful counts with some shapes and structures that define the brand’s image. These figures are all defined in the Trendy collection. This is where the action happens. 3 models make this category, one of which combines metal and acetate and two more that are made entirely of metal. Two of these models have a cat-eye structure with a lower bi-front that adds complexity to the rounder, simple look, while the remaining one combines a top front with pointed angles and polygons, plus a nylon rim which surrounds the lens on the bottom half.

For this season Agatha frames grow in size, its height increases, and its sharp features at the front ends remain so as to give a daring look to the gaze. Pear shapes prevail in metal models, but the edges are accentuated to achieve a bolder look.

Volume combinations, laminations and complex structures are complemented by temple decorations, and prints. Every frame shines with its own light, aided by Agatha’s colourful universe.

COLOURS

Agatha’s colour palette remains as ever-lasting, although new additions have been added to this new season. Living Coral, 2019’s colour for Pantone, gains power in order to give to Agatha’s glasses a more vital vibe with golden hues that bring energy and dynamism to the pieces, always with a touch of softness. For this collection, pinks, lilacs and blues are crystallized, therefore creating interesting transparencies on acetate fronts.

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PRINTS

Temples and interior part decorations create a unique universe in each frame. In the most classic shapes, Agatha’s own prints give a touch of charisma, life and joy to the glasses. Every single print is unique and exclusively designed by Agatha Ruiz de la Prada.

PETIT SIZE

Agatha Ruiz de la Prada’s shapes in reduced version. A collection that is dedicated to those women with small, delicate factions which require more measured calibres. A collection of 8 models which is distinguished by its predominance of metal over acetate.

GLASS

A new incorporation to the catalogue: Petit Size, an acetate model with a double-coloured pear shape. The front has a chromatic fade; on the top par a solid Agatha colour shines with its own light and softly fades to become a part of the leather on the bottom thanks to the transparency element of the glass. A sensational composition for this season which is joined by a plain temple that matches the front.

METAL

The stainless-steel models of this collection play with the use of double bridges and combine models with both round, conventional lines and more daring models that flirt with some hexagonal, sharp, inventive lines.

INTRICATE FRONT, SIMPLE TEMPLE

A front that shines and a temple that accompanies it. This is one of the Petit Size collection’s mottos. The temples are lively yet sober and sometimes combine two colours, with the beloved usual Agatha heart print. Their job is to add to the whole piece and make the front’s structure stand out, enhancing the fun, happy look the front offers with its laminations, sections and blocks.

There is no relief or force more powerful than beginning to be what one is. The new Armand Basi collection seeks the balance of forces between its Mediterranean soul and its purely urban and industrial character to keep its own identity intact. Because the importance of thinking and acting for ourselves is vital. Access modernity without trampling your own authenticity.

For this season they propose 11 models, 6 of acetate, 4 of metal and a model that combines both materials. Square and rectangular shapes predominate in the collection. We found geometric games combined with rounded rims and some pear structures in the Current Vintage subcollection. The metal plays with the volumes combining the flat steel with the tubular one and, in acetate, it is committed to structures of little thickness to give a lighter and lighter air.

ARCHITECTURE

They are the most trending frames in the collection. More current forms, in which metal predominates and in the changes on the volumes accompany a cutting-edge urban and Mediterranean structure.

VINTAGE

The classics always brought to our ‘now’ for the current audience. The shapes and structures of the 70 updated with lighter and stronger materials.

COMMERCIAL

The Armand Basi universe taken to the mass market so that anyone can find a Basi mount according to their needs and without giving up the rich architectural and mediterranean universe created by the brand.

Colours

The touches of colour contrast directly with the colours gray, silver and gun, a basic in the colour palette of Armand Basi. Metallic colours that evoke the industrial, urban and architectural essence of the brand and complement the tone of clear Mediterranean inspiration, the brand’s second base pillar. The greens, blues and some orange and magenta touch complete the rich colour palette of Armand Basi for this season.

The latest textile collection by Guy Laroche is a tribute to the founder of the brand, who died 30 years ago. Richard René, creative director of the brand, resumed a unique print inspired by the black marble that covers the sanctuary where the designer rests.

Fine, fluid, simple garments, designed for today’s girls, according to René’s own words that flow between patterns with straight lines, light pleats in skirts and layers for the night. All with dark and sober colors characteristic of the brand.

The ophthalmic collection for the autumn-winter 2019 season follows the line marked by the mother house and proposes 12 models for women and 10 for men in which the continuity of the lines, contrast with an increase in the volume of the structures.

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FOR HER

For this autumn-winter season, the structures of the women’s line have been enriched. Sections are worked into the fronts to give the Laroche frame a much more fine, delicate and feminine look.

Some calibres are increased, and the figures are much slenderer, incorporating more cat-eye shapes while also maintaining the serene attitude of the brand.

On top of that, double structures enter the metal models and, inevitably, the temples’ fabrik strasses decorations that give them a shiny finish remain untouched.

FOR HIM

The timeless shapes that so characterize Guy Laroche prevail in this new collection, but two new frames are proposed, with a retro modern vibe to them which breaks the tendencies of the brand without forgetting the essence of the French firm. The fronts are mostly based on the simplicity of the square shapes with soft edges. A classic cut which combines the quality of the materials, of the construction and the details on the temples elevates the piece to the level required by Guy Laroche.