Lois was created in 1962 and soon became one of the best known brands of jeans in Europe. Lois champions alternative movements originating in the street. It is aimed at middle to upper-middle class men and women from 14 to 30 years old. The brand’s commercial strategy is to get increasingly close to the customer.
Lois, currently holds second place after Levi's, with 7% of Spanish market share. Fifty-five percent of its production is sold overseas: France, Belgium, United Kingdom, Germany, Italy, Russia, Japan, Holland, Switzerland, Greece, Sweden, Canada...
