The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi’s® jeans have become some of the most recognizable and imitated clothing in the world, capturing the imagination and loyalty of generations of wearers in over 110 countries. Today, the Levi’s® brand portfolio continues to evolve through relentless innovation and a know-how that is unparalleled in the apparel industry. Our aspiration is to create outstanding denim jeans, casual clothing and accessories that allow individuals to express their personal style.
Since 2007, Levi’s® Eyewear is distributed in Europe by 5000 opticians. The Levi’s® eyewear collection offers high quality optical frames and sunglasses in the spirit of the Levi’s® brand. The collection delivers clean contemporary assortment that are an ideal complement to any Levi’s® look.
For more information about the Levi’s® brand, its products and stores, please visit www.levi.com.